How Roboteon Simplifies Robotic Integration for Warehouses

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In this special ProMat edition of The New Warehouse Podcast, Kevin chats with Dan Gilmore, Chief Marketing Officer at Roboteon. Broadcasting directly from the Roboteon booth on the show floor, Dan offers an insider’s look at how Roboteon is helping companies fast-track warehouse automation through a flexible, hardware-agnostic software platform. The conversation unpacks the importance of early-stage engagement, the critical role of integration, and how Roboteon’s scenario-based simulation tool can streamline decision-making and deliver real ROI.

Simplifying Robotics with a Single, Unified Platform

At ProMat, Roboteon made waves by showcasing its ability to synchronize diverse automation tools, such as robotic arms and autonomous mobile robots (AMRs), from multiple vendors into a single operational environment. The live demos ran every half hour and consistently drew curious, engaged crowds.

“We’re synchronizing the movement and the picking activity of all these different types of equipment from different vendors on one single platform,” said Dan. This level of interoperability not only impressed attendees but also highlighted a major differentiator: Roboteon’s ability to integrate seamlessly across various robotic systems.

The company’s hardware-agnostic approach helps customers avoid vendor lock-in, paving the way for scalable, future-proof automation. As Dan explained, “We can have the two different types of robots work together as if they’re a single fleet.”

Tackling Labor Shortages and Confusion with Strategic Simulation

With warehouse labor shortages pressing and C-suite leaders calling for more automation, many operations leaders find themselves stuck between the urgency to automate and the uncertainty of where to begin. That’s where Roboteon steps in.

“The number one category [of attendees] is: want to automate, getting pressure from the C-level… not really sure where to begin,” Dan noted.

Roboteon’s value starts early in the process. Its simulation tool enables warehouse operators to visualize layouts, test human-robot workflows, and compare hardware vendors based on real-world performance variables, such as pick rates, cost per pick, and cycle times. This feature enables operators to develop confident business cases before investing significantly in automation hardware.

“Customers absolutely love our simulation tool… You can do a series of what-if analyses and scenario planning,” Dan emphasized. The ability to vet plans ahead of implementation helps avoid costly missteps later.

Overcoming Roadblocks and Maximizing ROI

One of the most common pain points attendees shared with Dan at ProMat? Robotic deployments that underperform, often due to poor integration.

“We thought we were going to get X and we’re getting X minus 40%,” Dan recalled hearing from frustrated operators. Whether it’s misaligned systems, incomplete software, or a lack of planning, poor execution undermines ROI.

Roboteon addresses this by focusing on robust integration from the outset, reducing the risk of deployment failures. Its team brings deep warehouse management system (WMS) experience to the table, offering certified integration with platforms like SAP Extended Warehouse Management.

As Dan put it, “The ROI really comes from the software, not the hardware.” That’s why Roboteon prioritizes compatibility, flexibility, and support, making it easier not only to launch automation successfully but also to expand and scale over time.

Key Takeaways from Roboteon

• Labor shortages are accelerating the need for warehouse automation, but confusion over starting points and return on investment (ROI) is holding many back.
• Roboteon’s simulation tool enables accurate scenario planning, allowing for the comparison of multiple vendors and workflows before deployment.
• Certified integration with SAP EWM makes Roboteon ideal for enterprise-scale operations.
• Companies that skip robust integration often face underperformance and costly workarounds down the road.
• Roboteon’s platform enables true interoperability, supporting mixed robotic fleets with intelligent task assignment.

Listen to the episode below and leave your thoughts in the comments.

Guest Information

For more information on Roboteon, click here.

To connect with Dan on LinkedIn, click here.

For more information about solutions like Roboteon, check out the podcasts below. 

586: Distribution, Automation, and the Human Element with Tenaquip

MHI Industry Group Series: Warehouse Sustainability Through Automation

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