How Relay Distribution Scaled with ASRS Automation and Social Strategy
Kevin chats with Dereck Dreyer, co-founder of Relay Distribution, for a behind-the-scenes look at how this Houston-based 3PL is blending fulfillment, influencer marketing, and automation to build a nimble, high-growth operation. The episode explores Relay’s evolution from an apparel startup to a turnkey fulfillment center, how their YouTube channel unexpectedly became a lead generation engine, and the impact of installing Pio’s automated storage and retrieval system (ASRS). From managing launch-driven order spikes to navigating tariff changes with Chinese suppliers, Dreyer shares the real-world challenges and wins that come with building a modern fulfillment business.




