472: Nearshoring Insights from NowPorts’ Mauricio de la Cerda

Today’s episode centers on the burgeoning trend of nearshoring. Mauricio de la Cerda, the Head of Growth at NowPorts, joins The New Warehouse Podcast to share insights into the role Latin America and Mexico will play in reshaping the supply chain. NowPorts operates as a digital freight forwarder, likened to the Flexport of Latin America. With a foundation built on innovation and rapid growth, they’ve carved a niche in the logistics and supply chain industry within just five years. Be sure to tune in.  

Navigating the Nearshoring Wave

Mauricio highlights, “We have seen a definite increase in trend not only in the nearshoring part between Mexico and the U.S. but also within Latin America.” A blend of cost savings, improved labor quality, and the strategic geographical positioning of manufacturing hubs drive this shift. “I see this(nearshoring) as a long-term trend. Labor has increased in specialization…we are seeing more opportunities for U.S. companies to have cheaper labor with better quality than what they were used to in the past.”

The Impact of Nearshoring on Supply Chain Dynamics

Exploring the effects of nearshoring on supply chain logistics, Mauricio points out, “Ocean trade has gone up in terms of pricing… So that would be actually another factor for having nearshoring as an advantage.” When executed effectively, the nearshoring strategy translates to cost reductions in labor and shipping and enhancements in supply chain agility and resilience. Mauricio believes the strategic advantages of setting up manufacturing close to the U.S.-Mexico border include streamlining transport and reducing cross-border transit challenges. This approach promises significant savings and efficiency gains, reshaping the traditional supply chain models.

Challenges and Opportunities Ahead for Nearshoring

While the benefits of nearshoring are manifold, challenges persist, notably in sustaining the growth momentum. Mauricio admits, “There are some challenges that need to be addressed… especially with the incoming Mexican government.” With factories built so close to the U.S. border, companies look at this shift to nearshoring as a way to reduce the variability and possible disruptions that can occur in supply chains that span greater distances. Mauricio adds, “There’s an opportunity to improve just-in-time supply chains while saving on transportation costs.” 

Key Takeaways

  • Nearshoring is reshaping supply chains by bringing manufacturing closer to end markets, driven by NowPorts’ pioneering efforts.
  • The trend extends beyond cost savings, enhancing supply chain agility, labor quality, and regional trade integration.
  • Challenges such as infrastructure development and efficient border management must be addressed to sustain nearshoring’s benefits.

Listen to the episode and leave your thoughts in the comments.

Guest Information

For more information on NowPorts, click here.

To connect with Mauricio on LinkedIn, click here.

Check out the podcasts below for more information about global trade and nearshoring. 

465: Global E-Commerce Experts on Taking Your Brand International

459: Managing Rapid 3PL Growth and Insights into the 3PL Landscape with Renewal Logistics

413: Creating a Sustainable Supply Chain: Strategies for a Greener Future

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© The New Warehouse.
All rights reserved.