477: 3PL Insights with Bulu CEO, Paul Jarrett
Today, we dive into a conversation that reshapes how we think about logistics and 3PL selection. We're talking with Paul Jarrett, CEO of Bulu. They're not just a logistics company; they're revolutionizers of the "tricky ship" model. From a unique start to leading logistics innovation, Bulu's story is nothing short of inspiring. Paul’s passion for helping brands succeed and improving logistics is evident as he offers honest advice for 3PL selection. The Origin Story of Bulu Bulu started with a problem. A big one. "What we do now is actually the very first problem